Tuesday, September 16, 2014

Did You Know Nude-Colored Bras Are #WhitePrivilege?

by Kim D.

Nubian Skin Lingerie has brilliantly come up with a rather unique idea: develop bras for women with dark skin.  This is capitalism at its finest; find a market need and fulfill it. Quite frankly, it's a fantastic idea which should stand on its own merit, yet, alas, unfortunately, the company and its supporters feel the need to wave the race card too by jumping on the white privilege bash wagon.
According to a recent article in The Oklahoma Daily, nude "colored" bras, along with band-aids, are symbols of white privilege:
Imagine this: you are a young African American woman who has run to the local department store to grab a “nude” colored bra to wear under a sheer outfit, say a game-day dress or a work interview blouse. But when you get to the store there is no “nude” lingerie, at least not for you. Bras in slightly different shades of pale peach abound, but there are few to no options for darker-skinned women and they aren’t advertised as nude-colored. How would it make you feel that the fashion industry and society at large has based its ideal of nude on Caucasian people? That the color of your skin doesn’t count as “nude?”
Nubian Skin’s mission to bring nude products to women who aren’t white made us think about other subtle examples of white privilege we see in stores every day. For example, whenever you’ve had a minor cut or scrape and gone to reach for a Band-Aid, have you every used one that wasn’t made for light-skinned people? We guess probably not because flesh-colored Band-Aids for darker-skinned people don’t seem to exist. 
This type of progressive messaging is meant to promote the perception that "whitey" is bad which only accomplishes the tactic to further divide Americans. A great idea should be promoted as innovative and should not have to shame one segment of the population in order to be seen as a success.






Posted by at
Labels: ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)